Antonie | ART DIRECTION
& BRAND IDENTITY
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"I believe brands work best when they make strategic sense, not just visual sense. I help founders and growing brands turn fast, chaotic growth into a system people understand, trust and recognize."
Many brands grow quickly without a clear direction. The visuals start to shift, the message gets inconsistent, and it's harder to explain what actually makes them different.
I work with founders and growing teams to fix that: defining strategy, visual identity and communication so everything connects into one system, not just a logo.
My background blends strategic thinking, design and visual storytelling
- every decision has a reason behind it. Beyond identity, I also work hands-on with campaigns, social, packaging and photography, which keeps me close to how brands actually live day to day.
I'm especially drawn to product-focused brands building real connections with their audience, and I like a calm, organized process just as much as a good idea.
Based in Prague / Berlin · Available for remote collaborations worldwide and selected in-house projects in Prague or Berlin.
OUR VALUES
Empathy Without Ego
I listen closely to what you need and turn your vision into reality without imposing my own style on top of it.
Precision in Every Detail
Premium quality is born from precision. I bring the same care to every element, from typography down to product photography.
Strategy Over Trends
I don't chase fleeting fashions. Every design decision is grounded in your business vision and what your audience actually needs.
Calm, Organized Process
A clear client portal keeps you fully in the loop throughout our collaboration - total transparency, and clarity on every next step.
Genuine Partnership
We build the process together, in open and honest dialogue, your product knowledge meets my visual direction.
Timeless Growth
I design visual systems that give your lifestyle or hospitality brand a solid foundation for stable, long-term growth.
The collaboration process
Many businesses struggle because their brand feels unclear. They change visuals often, communicate inconsistently, and don’t know how to explain what makes them different
I help turn that confusion into a clear brand system with defined strategy, visual identity, and messaging so people instantly understand who you are and why you matter.
step 1
First Contact
You start by filling out a short inquiry form. Based on your answers, I review your goals, needs and expectations to understand your brand and assess how we can best move forward.
Outcome: clarity on whether we’re a good fit, a proposed direction, and what kind of collaboration makes the most sense.
step 2
Onboarding & Project Setup
Once we decide to move forward, you’ll be guided through a clear onboarding process. This includes setting up a shared Notion workspace where all communication, files, timelines and documents live in one place.
What’s included:
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How to use the Client Portal
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Contracts & Invoices
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Brand questionnaire
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Project Presentation Uploads
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Centralized communication & file sharing via Notion
Outcome: everything organized, transparent and under control from day one.
step 3
Strategy & Discovery
With the onboarding complete, we dive into brand strategy and discovery. We define your audience, positioning, values and tone of voice before moving into design.
Outcome: a clear strategic foundation that guides every decision.
step 4
Creative Direction & Design
Based on the approved strategy, I translate insights into a cohesive visual identity. You’ll review concepts, share feedback and we refine the direction together.
Outcome: a visual identity that feels intentional, aligned and confident.
step 5
Handover & Support
After final approval, you receive all final files, brand guidelines and clear instructions on how to use your brand moving forward.
I’m also available for support once the project is complete.
Outcome: confidence, clarity and a brand you can use consistently.