KoreaPro - Korean Cosmetics Wholesale

KoreaPro - Brand Identity for a Korean Cosmetics Wholesale

Overview
KoreaPro is a B2B wholesale platform focused on Korean cosmetics for professional beauticians and salons.
The goal was to create a clear, trustworthy and scalable brand identity that works primarily in digital environments and supports long-term business growth.

Challenge
The challenge was to avoid typical K-beauty clichés and influencer-driven aesthetics, while still reflecting the philosophy behind Korean skincare.

The brand needed to feel:
- professional and reliable
- calm and modern
- suitable for B2B communication and wholesale distribution

Strategy
The brand strategy was built around clarity, trust and long-term usability.
Instead of relying on decorative symbols or trends, the identity focuses on a strong typographic foundation and a restrained visual system that can scale across digital platforms, documents and wholesale materials.

Logo
The KoreaPro logo was designed as a clean typographic wordmark to prioritize legibility and neutrality.

A subtle opening in the letter “O” references the layered skincare approach typical for Korean cosmetics a process rather than a single step while keeping the logo calm, functional and readable in all sizes.

The dual “K” structure reinforces both the brand’s origin and its professional positioning.

Typography
Typography plays a key role due to the brand’s information-driven nature.

Primary typeface: Poppins
Used for headlines and brand communication

Secondary typeface: Noto Sans
Used for body text, descriptions and structured content

The combination ensures clarity, accessibility and a professional tone across all touchpoints.

Color System
- The color palette combines deep neutral tones with a warm orange accent and soft beige.
- Dark shades establish trust and professionalism
- Orange is used selectively to guide attention
- Beige adds warmth and balance to the system

The palette was designed primarily for digital use, supporting UI elements, highlights and wholesale communication.

Applications
The identity was applied across key brand touchpoints relevant to a B2B cosmetics wholesaler, including:
- business cards
- invoice and document headers
- wholesale catalog cover
- email communication
- social media templates

Each application reinforces consistency, clarity and ease of use.

Outcome
The result is a calm, flexible and digital-first brand identity designed for professional cosmetics distribution.
The system creates a reliable foundation that supports clear communication today while remaining adaptable for future growth.