AdMerge - Creative Marketing Partnership

ADmerge - Brand Identity Concept for a Creative Marketing Collaboration

Overview
ADmerge is a brand identity concept created for a creative collaboration between marketing strategy and visual design.

The name combines the initials A (Antonie) and D (Dana) with the word merge, symbolizing the connection between advertising, strategy and creative execution.

Challenge
The challenge was to design a visual identity that represents collaboration rather than individuality, avoiding the typical agency clichés.

The brand needed to feel:
- modern and creative
- professional but not corporate
- flexible across digital and print applications

Strategy
The brand strategy focuses on creative alignment, clarity and synergy between marketing and design.
Instead of positioning ADmerge as a traditional agency, the identity emphasizes collaboration, shared vision and the merging of complementary skills.

Logo Concept
The ADmerge logo is built around a custom AD monogram, symbolizing the merging of two creative disciplines into one cohesive system.
The word merge reinforces the idea of connection, collaboration and shared creative direction.
The logo was designed to be bold yet adaptable across various formats and backgrounds.

Color Palette
The color system is based on vibrant purple tones balanced with soft pastels and white.

- Purple represents creativity, innovation and strategic thinking
- Lighter tones add openness and flexibility
- White ensures clarity and balance

The palette allows the brand to feel expressive without becoming overwhelming.

Typography
Typography plays a key role in balancing character and usability.

Primary typeface: Nourd
Used for headlines and brand expression

Secondary typeface: Inter
Used for body text, descriptions and structured content

This combination supports both creative impact and clear communication.

Visual Language
The visual system is built around gradients, layered shapes and fluid compositions.

These elements reflect:
- the merging of ideas
- creative flow
- the intersection of strategy and design

The system is flexible and adaptable for both digital and printed materials.

Applications
The identity was applied across selected brand touchpoints, including:
- business cards
- promotional materials
- branded stationery
- digital presentations

Each application reinforces consistency while allowing visual play within the system.

Outcome
The result is a bold yet flexible brand identity that captures the spirit of creative collaboration.

ADmerge represents the value of merging strategic thinking with visual execution, creating a foundation that can evolve alongside future projects.