Branding & Design
with clarity and direction
For startups and growing brands.
Brand Application
& Support
Putting the brand into real life.
I help you apply the brand across touch points and support you during launch and beyond.
-
Guidelines & handover
-
Ongoing support
👉 You’re not left alone.
Tone Of Voice
How your brand speaks.
I help define how your brand sounds and feels in words,
so people understand and trust you.
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Brand voice & tone
-
Messaging guidelines
👉 What you say matters.
Brand Identity Design
Strategy turned into visuals.
I design a cohesive visual system based on strategy,
not trends so your brand feels clear and professional.
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Logo & visual system
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Colors, typography, style
👉 Not just a logo. A system.
Brand Strategy
Clarity before design.
I help define what your brand stands for and who it’s for, so every next decision makes sense.
Purpose & positioning
Target audience & direction
👉 For brands that feel lost or inconsistent.
Brand Strategy
Clarity before design.
I help define what your brand stands for and who it’s for,
so every next decision makes sense.
-
Purpose & positioning
-
Target audience & direction
👉 For brands that feel lost or inconsistent.
Brand identity Design
Strategy turned into visuals.
I design a cohesive visual system based on strategy,
not trends so your brand feels clear and professional.
-
Logo & visual system
-
Colors, typography, style
👉 Not just a logo. A system.
Tone of Voice
How your brand speaks.
I help define how your brand sounds and feels in words,
so people understand and trust you.
-
Brand voice & tone
-
Messaging guidelines
👉 What you say matters.
Brand Application & Support
Putting the brand into real life.
I help you apply the brand across touchpoints
and support you during launch and beyond.
-
Guidelines & handover
-
Ongoing support
👉 You’re not left alone.
The collaboration process
Many businesses struggle because their brand feels unclear. They change visuals often, communicate inconsistently, and don’t know how to explain what makes them different.
I help turn that confusion into a clear brand system with defined strategy, visual identity, and messaging so people instantly understand who you are and why you matter.
step 4
Creative Direction & Design
Based on the approved strategy, I translate insights into a cohesive visual identity. You’ll review concepts, share feedback and we refine the direction together.
Outcome: a visual identity that feels intentional, aligned and confident.
step 5
Handover & Support
After final approval, you receive all final files, brand guidelines and clear instructions on how to use your brand moving forward.
I’m also available for support once the project is complete.
Outcome: confidence, clarity and a brand you can use consistently.
step 3
Strategy & Discovery
With the onboarding complete, we dive into brand strategy and discovery. We define your audience, positioning, values and tone of voice before moving into design.
Outcome: a clear strategic foundation that guides every decision.
step 1
First Contact & Onboarding
You start by filling out a short inquiry form.
Based on your answers, I review your goals, needs and expectations to understand your brand and assess how we can best move forward.
Outcome: clarity on whether we’re a good fit,
a proposed direction, and what kind of collaboration makes the most sense.
step 2
Onboarding & Project Setup
Once we decide to move forward, you’ll be guided through a clear onboarding process. This includes setting up a shared Notion workspace where all communication, files, timelines and documents live in one place.
What’s included:
-
How to use the Client Portal
-
Contracts & Invoices
-
Brand questionnaire
-
Project Presentation Uploads
-
Centralized communication & file sharing via Notion
Outcome: everything organized, transparent and under control from day one.
step 2
Onboarding
Everything in one place. You get access to a clear project system where you’ll find:
• Project overview & updates
• Files & presentations
• Invoices & communication
👉 You always know what’s happening.
step 3
Strategy & Discovery
Understanding comes first.
We go deeper into your brand - your audience, positioning, values, and vision. This step creates a strong foundation before any design work starts.
step 4
Design & Development
From ideas to visuals.
I translate strategy into a cohesive brand system - visual identity, messaging, and assets with clear reasoning behind every decision.
step 5
Handover & Support
You’re ready to grow. You receive everything clearly explained:
-
How to use your brand
-
Tone of voice & visuals
-
Next steps and recommendations
👉 No confusion. No guessing.
The collaboration process
Many businesses struggle because their brand feels unclear. They change visuals often, communicate inconsistently, and don’t know how to explain what makes them different.
I help turn that confusion into a clear brand system with defined strategy, visual identity, and messaging so people instantly understand who you are and why you matter.
step 1
First Contact & Onboarding
You start by filling out a short inquiry form. Based on your answers, I review your goals, needs and expectations to understand your brand and assess how we can best move forward.
Outcome: clarity on whether we’re a good fit, a proposed direction, and what kind of collaboration makes the most sense.
step 2
Onboarding & Project Setup
Once we decide to move forward, you’ll be guided through a clear onboarding process. This includes setting up a shared Notion workspace where all communication, files, timelines and documents live in one place.
What’s included:
-
How to use the Client Portal
-
Contracts & Invoices
-
Brand questionnaire
-
Project Presentation Uploads
-
Centralized communication & file sharing via Notion
Outcome: everything organized, transparent and under control from day one.
step 3
Strategy & Discovery
With the onboarding complete, we dive into brand strategy and discovery. We define your audience, positioning, values and tone of voice before moving into design.
Outcome: a clear strategic foundation that guides every decision.
step 4
Creative Direction & Design
Based on the approved strategy, I translate insights into a cohesive visual identity. You’ll review concepts, share feedback and we refine the direction together.
Outcome: a visual identity that feels intentional, aligned and confident.
step 5
Handover & Support
After final approval, you receive all final files, brand guidelines and clear instructions on how to use your brand moving forward.
I’m also available for support once the project is complete.
Outcome: confidence, clarity and a brand you can use consistently.
Frequently asked questions
The collaboration process
Many businesses struggle because their brand feels unclear. They change visuals often, communicate inconsistently, and don’t know how to explain what makes them different.
I help turn that confusion into a clear brand system with defined strategy, visual identity, and messaging so people instantly understand who you are and why you matter.
step 1
First Contact
Let’s talk first. You book a call or send a message. We talk about your business, goals, challenges, and expectations, no pressure, just clarity.
step 2
Onboarding
Everything in one place. You get access to a clear project system where you’ll find:
• Project overview & updates
• Files & presentations
• Invoices & communication
👉 You always know what’s happening.
step 3
Strategy & Discovery
Understanding comes first.
We go deeper into your brand - your audience, positioning, values, and vision. This step creates a strong foundation before any design work starts.
step 4
Design & Development
From ideas to visuals.
I translate strategy into a cohesive brand system - visual identity, messaging, and assets with clear reasoning behind every decision.
step 5
Handover & Support
You’re ready to grow. You receive everything clearly explained:
-
How to use your brand
-
Tone of voice & visuals
-
Next steps and recommendations
👉 No confusion. No guessing.
That’s completely okay. Many clients come to me feeling unsure or overwhelmed.
We start with a conversation to understand your business, goals, and challenges, and figure out what makes sense step by step.
You don’t need clarity before contacting me, we create it together.
No. While I focus on strategic brand identity, we can start smaller - for example with visuals for social media, a landing page, or visual direction.
I don’t design based on trends or personal taste.
Every decision is based on strategy: your audience, positioning, and long-term goals, so your brand feels consistent, clear, and trustworthy.
You’ll receive a complete, usable brand system, not just files. This includes visuals, guidelines, and explanations so you know how to use your brand confidently moving forward.
Yes. I offer brand-focused photography and visual direction when it makes sense for the project. This helps brands feel more authentic and less “stock like.”
That’s expected. Your brand is designed as a flexible system, not something rigid and I’m available for ongoing support if you need help adapting or expanding it.