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Antonie | ART DIRECTION
& BRAND IDENTITY
WeCare - Campaign Visual Direction
Three banner concepts for WeCare. The brief: move away from lifestyle aesthetics toward something calmer and more credible. Same visual principle across all three compositions - different stories, one consistent direction.
Brand Imagery
A collection of product focused visuals designed to capture atmosphere, detail and the feeling behind the brand.
Brand Applications
A selection of brand touchpoints from packaging and printed materials to merchandise applications.
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